Matt Wilson

President + Chief Operating Officer

Matt Wilson

President + Chief Operating Officer

Biography

“Daily, anvils and opportunities drop out of the sky. Put on a helmet or get out of the way.” That’s been Matt’s mantra while helping manage the acquisition, transition, and consolidation phases of Eastport Holdings, a house-of-brands agency holdco model positioned against large Ad Cartels.

Starting as a speech writer on Capitol Hill, he left politics and earned his quant stripes launching loyalty programs for Marriott, then plowed through a 10-year, mini-career at JWT during the Sir Martin Sorrell era, then bought into a mid-west retail shop that eventually sold to Eastport.  After his earn out, Matt founded the firm 500 Degrees in Miami with Kim Hughes and Shawn Brown to service Burger King, Tim Hortons, and Popeyes, and rolled that into Eastport Holdings.

For the past four and a half years at Eastport, and during blistering change in the industry plus a global COVID crisis, Matt’s been in a leadership role handling forecasting, planning, cross-selling optimization, and new business for their 10 operating unit, 500-employee system with 25 offices in the U.S. and Canada.

Matt commutes and ZOOMs out of South Florida, is a bruised Jiujitsu roller, and writes in his spare time.