Alima Trapp

SVP Strategic Planning

Alima Trapp

SVP Strategic Planning

Biography

Alima joined Doner in 2014 and in her tenure at the agency has led strategic initiatives on brands including ADT, JBL, Food Lion and RentPath. She is also a consistent resource on new business ventures and an ambassador of the Diversity and Inclusion Committee and was recently named Held Agency Relations Chair for the 600 & Rising advocacy group.

In her current role, she continues to drive instinctive solutions that forge smarter thinking, with McDonald’s as her lead client. Her curious nature compels her to absorb heaps of information while her business sense enables her to distill the learning into actionable insights.

Alima has a unique blend of expertise including research, strategic planning as well as consumer context planning in the media space – being recognized by the industry for her ability to imagine and execute complex research methodologies. With over 15 years experience, she has served many brands, in many capacities, including General Motors, Walmart, US Navy, LEGO, Kellogg’s, Allstate, The Lincoln Motor Company and Samsung. Alima’s career spans several agencies including GlobalHue Advertising, GTB and Starcom MediaVest Group, prior to joining Doner.

All sessions by Alima Trapp