How to Grow Through Mergers & Acquisitions
There are many advantages in acquiring or merging with another agency. In addition to creating economies of scale and cost reductions, they can be one of the fastest ways to increase the value of your firm.
As valuations often suffer during a downturn, this can provide even more opportunity for acquisitions. A carefully orchestrated purchase can instantly add new capabilities, talent and clients – ultimately accelerating your return to growth. All of this, of course, assuming you have the right strategy to access the necessary capital.
David Tobin is the founder and managing partner of TobinLeff, an exit planning consulting and M&A advisory firm that specializes in helping owners of advertising, PR, digital, and related marketing agencies build and monetize business value. Over the past 11 years, TobinLeff has crafted exit plans and completed successful transactions for more than 135 agency owners. David is a former agency owner who founded and grew a 50+ person direct marketing agency.