Agenda

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Pre-Summit Workshop
Special Pre-Conference Workshop

Hello Margin, Old Friend: Increase Profits, While Maintaining Momentum & Morale

October 13th – VIRTUAL 1:00 – 2:45 PM ET Sponsored By


Select the Inner Circle Pass option when registering to join this session. If you’re already registered, you can add it by calling 866.508.0523 (additional session fee applies).

October 13: 1:00 – 2:45pm ET

You’ve already spent months relentlessly combing through your P&L, looking for every opportunity to trim.

However, consider this challenge through a different lens. Through market downturns, the goal is to immediately refocus your agency on what it does uniquely well. Then, redirect all spending to support those differentiated capabilities – in a way that will drive more immediate growth. And, of course, while maintaining a motivated workforce.

Easily stated. Not easily executed.

In this interactive workshop, you’ll revisit your budgets in ways you’ve not yet considered. You’ll look at how to make more meaningful budget adjustments, while supporting the momentum you’re working to create with organic growth, new business, and importantly, morale. 

You’ll be put to work as you re-examine how to have the right level of investment in your processes, tools, knowledge and skills to deliver unique value to your clients and maintain a strong culture.

This workshop will be led by Matt Wilson, CEO of Eastport Holdings. As head of this holding company with numerous innovative mid-size and smaller agencies in media, marketing and advertising, Matt has been focused on mergers, acquisitions, restructuring, cost reductions – and ensuring all of his agencies are on track to return to growth. Here, he’ll share insight into how they’re addressing the downturn with sound business planning principles.

TriNet

A special thank you to TriNet for making this Pre-Summit Workshop possible. Learn more about how TriNet provides agencies with HR services to streamline payroll, benefits and more.

Who Should Attend?

Those involved in driving your agency’s P&L should join this workshop. This would include your agency’s CEO/President, along with CFO, COO, and others accountable for major line items.

 

Eastport Holdings
Matt Wilson

CEO

WORKSHOP INSTRUCTOR

Mirren
Brent Hodgins

Managing Director

WORKSHOP MODERATOR

A special thank you to TriNet for making this Pre-Summit Workshop possible. Learn more about how TriNet provides agencies with HR services to streamline payroll, benefits and more.
1:00 pm ET
Track 1

Pre-Day

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