A big thank you to Mintel for producing this AI session.

This Think Tank will feature a special guest speaker – Veeral Lakhani, CEO of Reliable Group. They specialize in building AI-based teams and infrastructures for organizations.

This session will have a brief presentation by Veeral, followed by an open group discussion. In his talk, he’ll outline where we currently are with AI, where we’re headed, and some of the implications for agencies — including how to approach the integration of generative AI into your operation.

Discussion Format: this session will have a brief presentation, followed by 30 minutes of open group discussion with 15 – 25 CEO Summit attendees.

Moderated by an account finance specialist, this group will come together to identify the new best practices that will have your senior client leads become more financially empowered and accountable. We will address the data they should be tracking, what you should be providing them, accountability, empowerment, and reward systems.

Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

In a special session designed for agency CEOs, Mirren’s senior team will address why the issue with organic growth is ultimately not with client-facing teams. The truth is that client-facing teams have not been empowered in the correct ways.

This session will address the management leadership, tools, skills, and accountability that agency teams need to drive successful growth.

Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

This group will discuss the latest digital media trends that will have the greatest impact on independent agency growth in the year ahead. In particular, we’ll focus on implications for your agency’s media operations, how to better work with media partners, and agency revenue opportunities. The goal is to address how agencies can stay on top of and capitalize on the ever-evolving digital media landscape.

Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

This group discussion will take a look at the strategic role your head of finance needs to be playing on your management team. We’ll discuss the key insight, guidance, and tools they should now direct and the benefits this should provide to smaller agency CEOs.

RFPs are often the least profitable source of growth for an agency. In addition to out-of-pocket (and opportunity) costs, lower win rates hemorrhage agency morale. There are far more effective methods for building and converting high-value pipelines. This group will come together to share the latest best-practices working to secure more new business – without an RFP.

Discussion Format: This will be an open Q&A discussion format with 15 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

This group will come together to separate the hype from the reality. The discussion will focus on the different AI tools that are having a meaningful impact across four areas of their agencies: Strategic Planning, Account Management, Production, and Creative. We’ll look at what’s working, what’s not, and how to get the most out of these transformational products.

Discussion Format: This session will have a brief presentation by a subject matter expert, followed by 45 minutes of open group discussion with 15 – 25 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

You don’t have massive budgets or an army to throw at new business. This group will share the software tools and day-to-day hacks they’re using to improve their new business effectiveness, especially when resources are tight. We’ll discuss CRM systems, proposal software, project management software, and more.

Come prepared to share what you’ve been using (and experimenting with) while taking away some new ideas from your peers.

Discussion Format: This session will have a brief presentation by a subject matter expert, followed by 45 minutes of open group discussion with 15 – 25 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.

Vince specializes in providing advanced finance strategy and counsel to marketing services firms. His methods and models transform an agency’s ability to improve their efficiencies and margins.

In this session, he’ll share five key strategies he provides his clients – all focused on addressing operations, finance and software. Leave this session with next steps you can begin implementing to impact the profitability of your own agency.

Discussion Format: This session will have a brief presentation by a subject matter expert, followed by 45 minutes of open group discussion with 15 – 25 CEO Summit attendees.

Agency Limit Note: Only one person per agency may join.