Laura Correnti is Partner at Giant Spoon, a full-service advertising agency that focuses on the intersection of creative and media through the lens of culture. In 2018, Laura was named to the AAF’s Advertising Hall of Achievement, along with helping Giant Spoon win the honor of Adweek’s Breakthrough Agency of the Year.
Laura built and oversees the agency’s media practice, designed to have an expertise in content-driven partnerships. A firm believer in abandoning the RFP process of media planning, Laura focuses on integrating strategy and communications planning back into media. Under her tenure, Giant Spoon’s media clients include GE, MassMutual, Synchrony, Cole Haan, Stitch Fix, and more. Her track record of disrupting legacy models and creating market firsts has developed into work that includes two Top 10 branded podcasts on the Apple charts, the first live TV ad on CNN, an Audiozine with the NYT, and brokering an exclusive direct-to-consumer brand partnership with NBCU. Her creative media approach has reeled in Cannes Lions, Adweek Media Plan of the Year, Clios Awards, and Webby honors.
Laura’s media know-how culminates on her industry podcast ADLANDIA, a biweekly listen that challenges age-old industry thinking and pushes for creativity, diversity, and new ideas in advertising and marketing.