The youngest of five siblings hailing from Puerto Rican roots (did the blonde hair and blue eyes fool you?), a mother of two and a wife, Carmina has a deep appreciation for the fact that we all walk different paths, a characteristic that has informed her approach to work and life.
In her 30 years at the agency, Carmina has used her power of positive intent, her punchy one-liners, and her passion for people to drive growth and tackle some of the agency’s biggest challenges — whether it’s building agency space to create more collaborative environments, activating talent through one-of-a-kind development experiences, or pushing diversity initiatives so that respect and inclusion become intentional behaviors for both employees and clients. It’s no wonder she serves as The Martin Agency’s first-ever chief culture officer.
Ask Carmina what her biggest fear is and she’ll tell you: not being able to create enough opportunities for each employee at Martin so that they can be seen for the incredibly unique person they are.
With that goal in mind, Carmina has helped the agency proactively close the gender pay gap, spearheaded the Time’s Up Advertising movement, amped-up flexible time for staff, focused training on conflict resolution, and hired a specialist in that field to serve as an in-house, on-demand resource for employees. Oh, and that was just in 2018 alone.
When she’s not “makin’ moves” at the agency, as she says, she’s spending time with her husband Marty, traveling and reclaiming some of their newfound space and time, now that both of their kids are in college.