Agenda
Pre-Summit Workshop
Special Pre-Conference Workshop
Hello Margin, Old Friend: Increase Profits, While Maintaining Momentum & Morale
October 13th – VIRTUAL 1:00 – 2:45 PM ET 
Sponsored By
Sponsored By
Select the Inner Circle Pass option when registering to join this session. If you’re already registered, you can add it by calling 866.508.0523 (additional session fee applies).
October 13: 1:00 – 2:45pm ET
You’ve already spent months relentlessly combing through your P&L, looking for every opportunity to trim.
However, consider this challenge through a different lens. Through market downturns, the goal is to immediately refocus your agency on what it does uniquely well. Then, redirect all spending to support those differentiated capabilities – in a way that will drive more immediate growth. And, of course, while maintaining a motivated workforce.
Easily stated. Not easily executed.
In this interactive workshop, you’ll revisit your budgets in ways you’ve not yet considered. You’ll look at how to make more meaningful budget adjustments, while supporting the momentum you’re working to create with organic growth, new business, and importantly, morale.
You’ll be put to work as you re-examine how to have the right level of investment in your processes, tools, knowledge and skills to deliver unique value to your clients and maintain a strong culture.
This workshop will be led by Matt Wilson, CEO of Eastport Holdings. As head of this holding company with numerous innovative mid-size and smaller agencies in media, marketing and advertising, Matt has been focused on mergers, acquisitions, restructuring, cost reductions – and ensuring all of his agencies are on track to return to growth. Here, he’ll share insight into how they’re addressing the downturn with sound business planning principles.
TriNet
A special thank you to TriNet for making this Pre-Summit Workshop possible. Learn more about how TriNet provides agencies with HR services to streamline payroll, benefits and more.
Who Should Attend?
Those involved in driving your agency’s P&L should join this workshop. This would include your agency’s CEO/President, along with CFO, COO, and others accountable for major line items.
A special thank you to TriNet for making this Pre-Summit Workshop possible. Learn more about how TriNet provides agencies with HR services to streamline payroll, benefits and more.
1:00 pm ET
Track One
BREAKTHROUGH INNOVATION
New Best Practices to Create Revenue-Driving Breakthroughs In Your Capabilities and Service Offering – Including Methods From Outside the Agency Business
Track Two
ENGAGED REMOTE WORKFORCE
New Best Practices to Reinvigorate Morale and Ensure Productivity Remains High – Including Mental Health, Office Re-entry, Diversity & Inclusion, Leadership
10:00 am ET
Opening Keynote: Follow the Money: Agency Industry Business Forecast
While no one has a crystal ball for the agency business (or the economy for that matter), we all appreciate well-informed, data-backed foresight. In this opening keynote, we will reveal where the most significant growth and agency models will emerge over the coming 6 - 12 months.
As you focus on returning your agency to growth, this insight will play an important role in your business planning. From the perspective of an analyst, we will kick off The Mirren Executive Leadership Summit with a look at the agency business and the emerging shifts ahead.
As you focus on returning your agency to growth, this insight will play an important role in your business planning. From the perspective of an analyst, we will kick off The Mirren Executive Leadership Summit with a look at the agency business and the emerging shifts ahead.
11:00 am ET
How We’ve Tackled Innovation & Revenue Growth
This panel of strong agencies will discuss how they approach creating new service offerings – and improving the ones they have – with the end goal of staying relevant, staying competitively strong and driving revenue.
Progress Report: Racial Equity and Agency Action
The agency world, like many other industries, is standing face-to-face with the ugly realities of systemic racism and implicit bias, particularly in recent months. And as the visceral nature of the conversation has subsided for some, the reality of “the work” is coming into focus for many. As agencies seek to involve, promote, and invest in the often overlooked contributions of its BIPOC employees, clients, and partners, a series of questions arise: What are the right steps to take? How do we recover from missteps? How do we develop a productive relationship with clients who aren’t making the progress that we are?
In this candid conversation with agency leaders, moderated by Sylvain Labs Managing Director, Aaron Powers, you’ll learn about the type of progress they’re chasing, and leave with practical advice on how we can all make a meaningful difference for our employees, our clients, our industry and our communities.
In this candid conversation with agency leaders, moderated by Sylvain Labs Managing Director, Aaron Powers, you’ll learn about the type of progress they’re chasing, and leave with practical advice on how we can all make a meaningful difference for our employees, our clients, our industry and our communities.
12:00 pm ET
Track 1
The Discipline of Building Breakthroughs: How to Innovate & Reinvigorate Revenue — Small Group Breakouts
See MoreThe Discipline of Building Breakthroughs: How to Innovate & Reinvigorate Revenue — Small Group Breakouts
This session will continue with Alex Morris of Deloitte. You’ll now break into smaller groups with industry peers. Here, you’ll work through an interactive exercise as you tap the collective learning of your group. The goal is to outline next steps you can implement to move your agency forward.
600 & Rising: The Role of Authenticity + Action In Your Diversity Planning
As you know, 600 & Rising is the grassroots organization that advocates for the advancement of Black talent in the agency industry. Chris and Alima are on the board of directors for 600 & Rising, playing an active role in moving the organization’s goals forward.
600 & Rising recently conducted research to understand which of the “12 tenets” are most resonating within the agency world. While all twelve are important, five have risen to top in terms of being most critical – those where employees want to see immediate progress. In this session, Chris and Alima will share which tenets those are, while providing new insight on how to take action that is tangible, meaningful and authentic.
#BlackLivesMatter
Time will be provided for audience Q&A.
600 & Rising recently conducted research to understand which of the “12 tenets” are most resonating within the agency world. While all twelve are important, five have risen to top in terms of being most critical – those where employees want to see immediate progress. In this session, Chris and Alima will share which tenets those are, while providing new insight on how to take action that is tangible, meaningful and authentic.
#BlackLivesMatter
Time will be provided for audience Q&A.
12:45 pm ET
Track 1
The Discipline of Building Breakthroughs: How to Innovate & Reinvigorate Revenue — Small Group Breakouts
See MoreThe Discipline of Building Breakthroughs: How to Innovate & Reinvigorate Revenue — Small Group Breakouts
This session will continue with Alex Morris of Deloitte. You’ll now break into smaller groups with industry peers. Here, you’ll work through an interactive exercise as you tap the collective learning of your group. The goal is to outline next steps you can implement to move your agency forward.
Track 2
600 & Rising: The Role of Authenticity + Action In Your Diversity Planning – Small Group Breakouts
See More600 & Rising: The Role of Authenticity + Action In Your Diversity Planning – Small Group Breakouts
This session will continue with Alima Trapp of Doner and Chris Witherspoon of DNA. You’ll now break into smaller groups with industry peers. Here, you’ll work through an interactive exercise as you tap the collective learning of your group. The goal is to outline next steps you can implement to move your agency forward.
1:30 pm ET
Track 1
Lunch Break: Step Away, Refresh, Grab Some Bio Fuel
Lunch Break: Step Away, Refresh, Grab Some Bio Fuel
2:15 pm ET
The Client POV: The Capabilities We Now Need In Our Agencies
This panel of clients will discuss the evolved capabilities they now most need in their agencies – including where they most see agencies missing the mark. With a particular emphasis on mid-size and smaller agencies, they will address what they see to be the biggest business opportunities, particularly given all the change that has taken place this year.
Past panelists have included the Chief Marketing Officers of BMW, NASCAR, Diageo, Anheuser-Busch, Dunkin’, Samsung, and more.
Past panelists have included the Chief Marketing Officers of BMW, NASCAR, Diageo, Anheuser-Busch, Dunkin’, Samsung, and more.
Running a More Effective Hybrid Remote/In-Office Operation
Well, we all thought we’d be back in our offices by summer at the latest. However, it’s now become, “What does the role of our office space need to be?”
Some agencies have begun carefully bringing their teams back into the office, while others have announced they’ll be remote into 2021. This panel of agency leaders will discuss the plans they’ve developed for running an operation that will likely be remote and partially in-office for the foreseeable future. In particular, they’ll share how they’re maintaining high levels of productivity, while ensuring health and well-being are a heightened priority – proven to be a particular issue. The panel will also discuss how they’re overcoming numerous unexpected challenges of office re-entry.
Some agencies have begun carefully bringing their teams back into the office, while others have announced they’ll be remote into 2021. This panel of agency leaders will discuss the plans they’ve developed for running an operation that will likely be remote and partially in-office for the foreseeable future. In particular, they’ll share how they’re maintaining high levels of productivity, while ensuring health and well-being are a heightened priority – proven to be a particular issue. The panel will also discuss how they’re overcoming numerous unexpected challenges of office re-entry.
3:15 pm ET
Turn Your Teams Into Strategic Business Partners: Growth in the Pandemic
In periods of uncertainty and change, clients look to their agencies for strategic leadership. Right now, agencies are tasked with the challenge of helping many of them save 2020 and prosper in the year ahead.
As you know, at the core of your strategic output is the ability to uncover cutting-edge consumer insight. In fact, your agency needs an iron-clad grasp of the ever-evolving consumer trends amid COVID – the underlying motivations behind them and your ability to leverage them in a way that impacts client business growth.
Jonathan Ricard, head of the agency practice at Resonate, will address how to empower your teams to operate more effectively as strategic counselors to their clients. Ultimately, the goal is to become a stronger business partner with work that is more effective and achieves better results for your clients – and agency.
As you know, at the core of your strategic output is the ability to uncover cutting-edge consumer insight. In fact, your agency needs an iron-clad grasp of the ever-evolving consumer trends amid COVID – the underlying motivations behind them and your ability to leverage them in a way that impacts client business growth.
Jonathan Ricard, head of the agency practice at Resonate, will address how to empower your teams to operate more effectively as strategic counselors to their clients. Ultimately, the goal is to become a stronger business partner with work that is more effective and achieves better results for your clients – and agency.
Empowering Your Teams During Periods of Uncertainty: The New Leadership Skills
In her role as Chief Culture Officer at The Martin Agency, Carmina will address how agency leadership skills need to evolve to address running a remote operation, the uncertainties ahead, and an industry on the edge of burnout. In fact, with many teams working remotely, it’s even more important for leadership to foster an empowering culture – while addressing the toll the downturn can take on their teams’ mental health.
Carmina is a cultural force at The Martin Agency. Her infectious energy and passion for the potential of her people help her to drive the agency’s growth and tackle some of their biggest challenges along the way.
Carmina is a cultural force at The Martin Agency. Her infectious energy and passion for the potential of her people help her to drive the agency’s growth and tackle some of their biggest challenges along the way.
4:00 pm ET
Track 1
Happy Hour: An Open Discussion — Is It Freakin’ Over Yet? Grab a Drink & Take a Seat
See MoreHappy Hour: An Open Discussion — Is It Freakin’ Over Yet? Grab a Drink & Take a Seat
Grab a beverage, find a comfortable spot and settle in. We’ll close day one of the Summit with a lively open discussion about the agency business. Get your camera on be ready to jump in.
Our Happy Hour will be hosted by Maggie Jennings, Global Growth Director of Wieden + Kennedy, and Brent Hodgins, Managing Director of Mirren. Over an “end-of-the-day beverage," they will discuss several breaking trends impacting the industry and how agencies are navigating the year that is 2020. To help provide further insight, the audience will have the opportunity to contribute throughout the entire discussion.
Topics will include:
Feel free to jump in on the discussion or just take it all in.
Our Happy Hour will be hosted by Maggie Jennings, Global Growth Director of Wieden + Kennedy, and Brent Hodgins, Managing Director of Mirren. Over an “end-of-the-day beverage," they will discuss several breaking trends impacting the industry and how agencies are navigating the year that is 2020. To help provide further insight, the audience will have the opportunity to contribute throughout the entire discussion.
Topics will include:
- Where Is Most New Business Landing in Q4? What’s Ahead for Q1?
- How Has This Period Actually Helped the Agency Industry to Innovate?
- How Are (Remote) Agency Teams Finding Their Creative Energy?
- How Do Agencies Need to Adapt for the More “Real-Time” Nature of Client Project Work?
- How Can Agencies Return to More Equitable Terms with Their Clients?
- Who’s Going to Win the Election? Okay… we may skip this one…
Feel free to jump in on the discussion or just take it all in.
4:45 pm ET
Track 1
Day One Closed
Day One Closed
Track One
OPERATIONAL STRATEGY
New Best Practices to Run a Lower-Cost and More Efficient Operation – Including Day-to-Day Systems,
Staffing and Forecasting
Track Two
REVENUE GROWTH
New Best Practices to Increase Shorter-Term Revenue – Including Mergers & Acquisitions, New Revenue Streams,
New Business and Organic Growth
10:00 am ET
Track 1
Clients Are Spending Again: Is Your Operation Ready to Capitalize on Their New Direction?
See MoreClients Are Spending Again: Is Your Operation Ready to Capitalize on Their New Direction?
Over just the last few weeks, client spending has spiked. However, there are significant changes in how and where those budgets are being directed.
In this session, Mike Russell will share the biggest client spending trends taking place right now — and the implications on operations, capabilities, and new business for mid-size and smaller agencies.
Mike is the Chief Growth Officer for Dentsu Aegis Network. In this role, he oversees new business for the twenty-three small and large agencies in digital, media and full service. Having this view of the entire industry, and where new business is landing, provides him real-time insight into how client demand is trending — including specific agency operations, capabilities, size, and geography.
Don’t miss this opportunity to learn more about the changes in client demand and what’s ahead for the next 6 - 12 months.
In this session, Mike Russell will share the biggest client spending trends taking place right now — and the implications on operations, capabilities, and new business for mid-size and smaller agencies.
Mike is the Chief Growth Officer for Dentsu Aegis Network. In this role, he oversees new business for the twenty-three small and large agencies in digital, media and full service. Having this view of the entire industry, and where new business is landing, provides him real-time insight into how client demand is trending — including specific agency operations, capabilities, size, and geography.
Don’t miss this opportunity to learn more about the changes in client demand and what’s ahead for the next 6 - 12 months.
Increasing Enterprise Value & Understanding Your New Exit Pathways
The global pandemic has negatively impacted Enterprise Value for many agencies. Because of the effect on valuations, business owners who may have been considering an exit, may now resist the transaction.
Whether you desire to sell in 10 months or 10 years, this workshop will equip you with information and strategies to increase Enterprise Value and your net worth. You will learn the Value Drivers that impact multiples and valuations. You will hear the questions that buyers typically ask, so that you can work with the endgame in mind.
Furthermore, you will discover different potential exit pathways so you will be prepared to approach your exit plan from a position of strength – on your timetable and your terms.
Whether you desire to sell in 10 months or 10 years, this workshop will equip you with information and strategies to increase Enterprise Value and your net worth. You will learn the Value Drivers that impact multiples and valuations. You will hear the questions that buyers typically ask, so that you can work with the endgame in mind.
Furthermore, you will discover different potential exit pathways so you will be prepared to approach your exit plan from a position of strength – on your timetable and your terms.
11:15 am ET
The New Team Dashboards: Empowering Your Teams to Be More Financially Accountable
Michelle has built a sophisticated back-end infrastructure for R&R Partners, including more efficient systems, modeling and dashboards for their management and day-to-day teams. In this session, she’ll share new best practices to help your senior day-to-day teams become more financially accountable – and it starts by empowering them with insightful financial goals and dashboards. Michelle will also discuss how she helps her teams more effectively address (and even profit from) over-servicing, scope creep and resource planning.
How to Grow Through Mergers & Acquisitions
There are many advantages in acquiring or merging with another agency. In addition to creating economies of scale and cost reductions, they can be one of the fastest ways to increase the value of your firm.
As valuations often suffer during a downturn, this can provide even more opportunity for acquisitions. A carefully orchestrated purchase can instantly add new capabilities, talent and clients – ultimately accelerating your return to growth. All of this, of course, assuming you have the right strategy to access the necessary capital.
David Tobin is the founder and managing partner of TobinLeff, an exit planning consulting and M&A advisory firm that specializes in helping owners of advertising, PR, digital, and related marketing agencies build and monetize business value. Over the past 11 years, TobinLeff has crafted exit plans and completed successful transactions for more than 135 agency owners. David is a former agency owner who founded and grew a 50+ person direct marketing agency.
As valuations often suffer during a downturn, this can provide even more opportunity for acquisitions. A carefully orchestrated purchase can instantly add new capabilities, talent and clients – ultimately accelerating your return to growth. All of this, of course, assuming you have the right strategy to access the necessary capital.
David Tobin is the founder and managing partner of TobinLeff, an exit planning consulting and M&A advisory firm that specializes in helping owners of advertising, PR, digital, and related marketing agencies build and monetize business value. Over the past 11 years, TobinLeff has crafted exit plans and completed successful transactions for more than 135 agency owners. David is a former agency owner who founded and grew a 50+ person direct marketing agency.
12:00 pm ET
Track 1
The New Team Dashboards: Empowering Your Teams to Be More Financially Accountable – Small Group Break-Outs
See MoreThe New Team Dashboards: Empowering Your Teams to Be More Financially Accountable – Small Group Break-Outs
This session will continue with Michelle Mader of R&R Partners. You’ll now break into smaller groups with industry peers. Here, you’ll work through an interactive exercise as you tap the collective learning of your group. The goal is to outline next steps you can implement to move your agency forward.
How to Grow Through Mergers & Acquisitions – Small Group Break-Outs
This session will continue with David Tobin of TobinLeff. You’ll now break into smaller groups with industry peers. Here, you’ll work through an interactive exercise as you tap the collective learning of your group. The goal is to outline next steps you can implement to move your agency forward.
12:45 pm ET
How to More Effectively Forecast & Manage Cash Flow in Times of Uncertainty
As you know, it is imperative to have fundamental methods in place to effectively forecast financial health and monitor sustainability – particularly during times of uncertainty.
With a finance strategy practice specialized in serving agencies, Armanino brings tremendous insight to navigating disruptive periods and market downturns. During this session, Armanino’s agency industry experts, Jenn McCabe and Myles Watling, will address the different components CEOs and CFOs should be focusing on when creating a more effective and financially sound plan for 2021.
This will include a look at:
During this session, Armanino’s agency industry experts, Jenn McCabe and Myles Watling, will address the different components management teams should be focusing on when creating a more effective and financially sound plan for 2021.
Ideally, include your entire management team in this session, as there will be critical takeaways to improve your plans for the year ahead.
With a finance strategy practice specialized in serving agencies, Armanino brings tremendous insight to navigating disruptive periods and market downturns. During this session, Armanino’s agency industry experts, Jenn McCabe and Myles Watling, will address the different components CEOs and CFOs should be focusing on when creating a more effective and financially sound plan for 2021.
This will include a look at:
- Scenario Planning & Agile Forecasting
- Cash Flow Strategy
- Overhead Re-Assessment & Management
- Technology Resources (Enabling Smarter Decisions)
During this session, Armanino’s agency industry experts, Jenn McCabe and Myles Watling, will address the different components management teams should be focusing on when creating a more effective and financially sound plan for 2021.
Ideally, include your entire management team in this session, as there will be critical takeaways to improve your plans for the year ahead.
Fundamental Sales Methods: Insight From Outside the Agency Business
New business – or “sales” – is far more methodical and consistent in almost every other industry, including other types of professional services firms. However, it’s often a reactive hot mess at most agencies leading to unpredictable periods of feast and famine.
Tom is a senior sales strategist, sales director and executive coach. In this session, he’ll cover a few fundamental principles that other industries see as core to their process. After a brief look at the sales pipeline, Tom will dig in more deeply with the most critical step: client discovery. If your approach is flawed, you then set your team (and resources) on a course that is completely off the mark for what the prospect really needs — often ending up with, “you came in second."
Tom is a senior sales strategist, sales director and executive coach. In this session, he’ll cover a few fundamental principles that other industries see as core to their process. After a brief look at the sales pipeline, Tom will dig in more deeply with the most critical step: client discovery. If your approach is flawed, you then set your team (and resources) on a course that is completely off the mark for what the prospect really needs — often ending up with, “you came in second."
1:30 pm ET
Track 1
Lunch Break: Step Away, Refresh, Grab Some Bio Fuel
Lunch Break: Step Away, Refresh, Grab Some Bio Fuel
2:15 pm ET
2:30 pm ET
Track 1
Think Tank 1: Pitching Virtual Business, It Keeps Evolving: The New Best Practices (NOW FULL)
If you RSVP’d your link is in your email.
See More
Think Tank 1: Pitching Virtual Business, It Keeps Evolving: The New Best Practices (NOW FULL)
If you RSVP’d your link is in your email.
Moderated By: Brent Hodgins, Managing Director of Mirren.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank is focused on the new and ever-evolving world of pitching business — virtually. Not only is your team working remotely, but the clients aren’t even in the same room when you present. And, they likely don’t have their cameras on, as that would reveal their multi-tasking.
As a group, we’ll discuss the most recent changes and how agencies are working to implement new best practices.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank is focused on the new and ever-evolving world of pitching business — virtually. Not only is your team working remotely, but the clients aren’t even in the same room when you present. And, they likely don’t have their cameras on, as that would reveal their multi-tasking.
As a group, we’ll discuss the most recent changes and how agencies are working to implement new best practices.
Track 1
Think Tank 3: The New Master Services Agreement Landmines: Client Changes You Must Catch (NOW FULL)
If you RSVP’d your link is in your email.
See More
Think Tank 3: The New Master Services Agreement Landmines: Client Changes You Must Catch (NOW FULL)
If you RSVP’d your link is in your email.
This session is limited to the first 30 who RSVP.
Moderated by: Sharon Torek, Principal of Legal&Creative.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank is focused on one of the most critical documents in the agency business: the Master Services Agreement. In fact, tightening up your MSAs, SOWs, proposals and estimates has never been more critical. As clients continue to adopt more of a “optimize in real-time” mindset, scope creep will continue to run rampant. And, this is only one of the "watch outs."
Pulling on ideas from the moderator and group, this discussion will address how to improve these documents – which can make or break your margin on every piece of business in the agency.
Moderated by: Sharon Torek, Principal of Legal&Creative.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank is focused on one of the most critical documents in the agency business: the Master Services Agreement. In fact, tightening up your MSAs, SOWs, proposals and estimates has never been more critical. As clients continue to adopt more of a “optimize in real-time” mindset, scope creep will continue to run rampant. And, this is only one of the "watch outs."
Pulling on ideas from the moderator and group, this discussion will address how to improve these documents – which can make or break your margin on every piece of business in the agency.
Track 2
Think Tank 2: The 2021 Media Trends That Will Generate the Greatest Revenue (NOW FULL)
If you RSVP’d your link is in your email.
See More
Think Tank 2: The 2021 Media Trends That Will Generate the Greatest Revenue (NOW FULL)
If you RSVP’d your link is in your email.
Moderated by: Vitaly Pecherskiy, COO of StackAdapt.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank will focus on the ever-evolving world of media – the coming trends in media consumption and the new opportunities to generate revenue as media planning keeps shifting. In fact, media services innovation will provide one of the greatest new business opportunities in the year ahead.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank will focus on the ever-evolving world of media – the coming trends in media consumption and the new opportunities to generate revenue as media planning keeps shifting. In fact, media services innovation will provide one of the greatest new business opportunities in the year ahead.
Track 2
Think Tank 4: Employee Health & Well-Being: New Ideas to Better Support Your Teams (NOW FULL).
If you RSVP’d your link is in your email.
See More
Think Tank 4: Employee Health & Well-Being: New Ideas to Better Support Your Teams (NOW FULL).
If you RSVP’d your link is in your email.
This session is limited to the first 30 who RSVP.
Moderated By: Laura Maness, CEO of Havas New York.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank is focused on your talent. Before COVID even began, extended periods of long hours and high stress were already leading to burnout.
And now, months into the “always on” mentality, it’s become worse. People are still adjusting to working from home, working longer hours and feeling the need to be on call 24/7. This is compounded even further by worries about their own safety, the health of their families, homeschooling their children, and personal job security.
Pulling on ideas from the group, this discussion will focus on how you can adopt more practices to better support the health and well-being of your people.
Moderated By: Laura Maness, CEO of Havas New York.
This special breakout period will provide you with the opportunity to join another break-out group – but dig in more deeply on a critical industry topic.
Each Think Tank is moderated by a subject matter expert, with full discussion amongst the entire group. You’ll address the opportunities and challenges as it relates to each topic – and action steps you can take moving forward. Most importantly, you’ll hear from other agencies and be able to personally contribute.
This Think Tank is focused on your talent. Before COVID even began, extended periods of long hours and high stress were already leading to burnout.
And now, months into the “always on” mentality, it’s become worse. People are still adjusting to working from home, working longer hours and feeling the need to be on call 24/7. This is compounded even further by worries about their own safety, the health of their families, homeschooling their children, and personal job security.
Pulling on ideas from the group, this discussion will focus on how you can adopt more practices to better support the health and well-being of your people.
3:30 pm ET
How to Identify New Ideas Your Clients Will Want to Buy
Brent Hodgins is the Managing Director of Mirren, a training firm that specializes in driving revenue growth through more effective organic growth and new business performance. And, of course, they’re the organization behind this Summit.
In this session, Brent will introduce you to a model you can share with your teams to help them more easily brainstorm new ideas that your clients will want to buy – and how to position these initiatives in a way to create an immediate sense of urgency.
In this session, Brent will introduce you to a model you can share with your teams to help them more easily brainstorm new ideas that your clients will want to buy – and how to position these initiatives in a way to create an immediate sense of urgency.
4:30 pm ET
Track 1
Closing Keynote: All The Single Agencies — Let’s Make Our Independence Count in 2021
Closing Keynote: All The Single Agencies — Let’s Make Our Independence Count in 2021
5:15 pm ET
Track 1
The Mirren Executive Leadership Summit Is Concluded
The Mirren Executive Leadership Summit Is Concluded
Post-Summit Workshop
Special POST-Conference Workshop
The New Team Dashboards: Empowering Your Teams to Be More Financially Accountable
November 6TH: – virtual 1:00 – 2:30 PM ET
Select the Inner Circle Pass option when registering to join this session. If you’re already registered, you can add it by calling 866.508.0523 (additional session fee applies).
November 6th: 1:00 – 2:30pm ET
Coming out of the Executive Leadership Summit, you’ll now be able to provide critical learning to your teams. In this special post-Summit workshop, we’ll train your senior client-facing team members how to become more strategic and accountable for the P&L on their accounts.
This will include a look at:
- The role of contribution to profit
- Their role in helping achieve this
- Creating more relevant and effective dashboards
- The most important metrics they need to monitor
- Those metrics to focus on improving
- The real cost of over-servicing and scope creep
- Leveraging scope creep as a revenue opportunity
- Proactively prevent over-servicing
- Get paid for all the agency’s work
- What is means (and doesn’t) to be accountable for profit
- And more
Ultimately, the goal is to have your client-facing teams lean in more proactively by empowering them with better financial data, insight and benchmarks.
Who Should Attend?
All client-facing team members who play a leading role in the profitability of their accounts, particularly senior account and project management leads.
R&R Partners
Michelle Mader
SVP, Operations
1:00 pm ET